WE ACT

⚫️ OVERVIEW

The pandemic has emphasized the importance of health and reaffirmed our belief that a healthy planet is critical for the continued health of our communities. Dr. Rod Hochman announced last April that Providence health is committed to becoming carbon negative by 2030 and making environmental stewardship an organizational priority. Since then, we introduced our WE ACT framework, which outlines five focus areas that will help us achieve our goal of carbon negativity.

⚫️ CHALLENGE

The challenge for the WE ACT program was to design an engaging and effective user experience that would motivate people to take action on climate change. The program needed to be accessible, easy to use, and aligned with the values and goals of Providence Health. The design had to balance the need for simplicity and clarity with the desire to offer meaningful engagement opportunities and create a sense of community among participants.

⚫️ APPROACH

The design team began by conducting user research to understand the needs and motivations of the target audience. We used surveys, focus groups, and interviews to gather insights on what would be most effective in driving behavior change. Based on this research, the team developed a set of user personas and identified key user journeys that would be critical to the success of the program.

We then focused on creating a simple, intuitive interface that would make it easy for users to sign up, participate in activities, and track their progress. They also incorporated social elements into the program to foster a sense of community and encourage users to share their experiences with others. This included features such as a discussion forum, user-generated content, and leaderboards to recognize and reward top performers.

To ensure the program was aligned with Providence Health’s values and goals, the design team collaborated closely with the company’s sustainability and communications teams. They also conducted user testing throughout the development process to gather feedback and refine the user experience.

2022
Providence Health
WE ACT

Research
Project Strategy
Design Direction
User Interface
User Experience
Prototyping