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The pandemic has emphasized the importance of health and reaffirmed our belief that a healthy planet is critical for the continued health of our communities. Dr. Rod Hochman announced last April that Providence health is committed to becoming carbon negative by 2030 and making environmental stewardship an organizational priority. Since then, we introduced our WE ACT framework, which outlines five focus areas that will help us achieve our goal of carbon negativity.


WE ACT program was broken down into four distinct phases: Discover, Define, Develop, and Deliver.

  • Discover: During this phase, the team sought to gain a deep understanding of the problem at hand. They conducted extensive research on user behaviors, motivations, and preferences related to climate change action. They also studied the values and goals of Providence Health to ensure alignment with the organization’s mission. By immersing themselves in this knowledge, the team aimed to uncover valuable insights that would inform the design process.
  • Define: With the insights gained in the Discover phase, the team focused on defining the specific goals and requirements for the user experience. They identified the need for an engaging and effective program that would motivate people to take action on climate change. Additionally, they recognized the importance of accessibility, ease of use, and alignment with Providence Health’s values. By clearly defining these parameters, the team ensured a shared understanding of the project’s objectives.
  • Develop: In the Develop phase, the team utilized the defined goals and requirements to explore various design concepts and solutions. They prioritized simplicity and clarity to ensure a user-friendly experience. At the same time, they aimed to provide meaningful engagement opportunities and foster a sense of community among participants. Through iterative design and prototyping, the team refined their ideas, seeking feedback from potential users and stakeholders to validate and improve the concepts.
  • Deliver: In the final phase, the team focused on delivering the designed solution. They brought the refined user experience to life, taking into account the insights gathered throughout the process. The program was developed to be accessible, easy to use, and aligned with the values and goals of Providence Health. By integrating the principles of meaningful engagement and community-building, the team aimed to create an experience that would motivate individuals to take action on climate change.

By following a user centered framework, the WE ACT program underwent a thorough and structured design process, ensuring that the user experience would effectively engage and motivate participants while aligning with Providence Health’s objectives.

Providence Health

Project Strategy
Design Direction
User Interface
User Experience